About

I guess it started when I was around five years old. My mother took me grocery shopping and I found myself walking around the aisles fixing and fronting soup cans and cereal boxes. The shelves were a mess and I was determined to organize them.

It’s just common sense to understand two of the most important rules in business:
1) You have to stock it… to sell it.
2) The customer needs to see it… to buy it.

Since those early years I’ve always had a fascination with Business and Marketing, and always look at every business, product package and advertisement from a consumer’s point of view.

Though the internet has made buying products from the comfort of our homes easy, I’m a store guy. I love going in the stores, playing with products, looking at new packaging and displays, analyzing the store sets and determine what’s working and what is not.

This blog is based on my observations and opinions… I got plenty of them.