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Apple’s Got Vision
Apple: Keeping Things Simple
Bank of America: Keep the Change
Carbonite: Backup for everyone
Competing with Starbucks
Dyson: Making things work properly
Elmers Packaging: Blurry is bad
Frigidaire customer service makes up for frigid reseller
In Advertising… simple is best.
Is Creepy In?
Shopping Carts: location… location… location…
The Container Store: Customer Service
The Expert on Search Engine Marketing
The Star at Starwood
Wal-Mart: The times they are a-changing’…
Wikipedia: The Ultimate Marketing Tool
