Jun
22
The Expert on Search Engine Marketing
June 22, 2006
I only know two things about search engine marketing:
1) I don’t know much.
2) I know the expert.
Recently, I was fortunate enough to attend a live seminar given by Mike Moran, one of the authors of: Search Engine Marketing, inc.
Mike is an IBM (IBM) Distinguished Engineer and the Manager of Site Architecture for ibm.com, IBM’s customer-facing Web site. His knowledge of this subject is enormous and he communicates it in a way that is easy for anyone to understand. He outlines how optimizing your website for search engines is the responsibility of both the Marketing Department and your Web Master, while providing real-life examples of how this was accomplished at IBM.
His seminar was so helpful, that I acquired his book within an hour after it ended!
Wait… I just realized their are two more things I know about search engine marketing:
1) Buy this Book: Search Engine Marketing, inc.
2) Visit this website: www.mikemoran.com
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Comments
1 Comment so far
Thank you for these insightful comments. You are brilliant Mr. Bruner. Why have you been keeping this blog a secret for so long.